INEKA 2020. Madrid
12th INEKA Conference. Challenges and Opportunities for Innovation, Entrepreneurship and Knowledge: How are Technology, Information and Marketing affecting the Interconnected World?
June 23-25, 2020
ESIC Business & Marketing School
Founded in 1965 by the religious institution Priests of the Sacred Heart of Jesus, ESIC Business & Marketing School is the leading Business School in the education and training of marketing and digital economy professionals in Spain. It is internationally renowned for its high degree of specialization.
ESIC responds to the needs of businesses and their competitive environment by training professionals who are capable of analysis, reflection, decision-making, and responsible action in all business areas, at all hierarchical levels, and in all geographical regions. ESIC’s programs are constantly evolving, and they provide academic training in marketing, business management, communication, human resources, finance, digital environments, international trade, market research, and other disciplines.
ESIC encourages dialogue between the academic and corporate environments by promoting the entrepreneurial spirit of all of its students and fostering a culture of appreciation of ethical values and rational thought in business practices.
ESIC encourages scientific and technical research on marketing and business administration by not only promoting student projects but also providing the means for the dissemination of knowledge and research to individuals outside the school.
In Spain, ESIC has 10 campuses spread across nine provinces, and it operates in two other provinces under collaboration agreements. It also has two international campuses, one in the Brazilian city of Curitiba and the other in Brusque, both of which are located in the State of Paraná. ESIC holds major affiliation agreements with national and international organizations, both academic and institutional. These agreements include student and teacher exchanges, executive education programs, and a wide range of additional activities.
Prof. Eduardo Gómez Martín CEO
Prof. Segundo Huarte Martín Dean Undergraduate Studies
The City of Madrid
Madrid is a cosmopolitan city that combines its modern infrastructure and status as an economic, financial, government, and service hub with its rich cultural and artistic heritage. Its historical center stands out as one of the most important of any major European city.
Its renowned monuments and sights include the Plaza Mayor (Main Square), located in the historical center and regarded as the heart of Madrid during Habsburg Spain, the Palacio Real (Royal Palace), inspired by Bernini’s plans for the Louvre in Paris, the Plaza de Oriente (Orient Square), the opera house, and the modern Almudena Cathedral. The Puerta del Sol (Spanish for Gate of the Sun) is surrounded by a varied and high-quality shopping area, while the Paseo del Arte (Promenade of Art), so called because of its unparalleled range of museums, palaces, and gardens, completes this selection of monuments, where the Banco de España (Bank of Spain), Palacio de Telecomunicaciones (Palace of Communication), and the fountains of Cybele and Neptune stand out.
The city also offers outstanding art and culture. The capital has more than 60 museums, notable examples of which include the Prado Museum, one of the world’s most important art galleries, and the Thyssen-Bornemisza Museum, with more than 800 paintings ranging from early Netherlandish to the avant-garde.
Another of the city’s prime attractions is its range of parks and gardens such as the Retiro Park, the Casa de Campo Park, and the Juan Carlos I Park, all of which offer visitors the chance to bask in the sun, enjoy a walk, row across lakes and ponds, or feed the squirrels in one Europe’s greenest capital cities.